Saturday, March 10, 2007

To offer a price lower than MAP

NY Report

To offer a price lower than MAP, in place of listing the price on the product’s Web page, put in “Quote.” That will link the customer to an e-mail form that comes up with the product information and a field to enter their e-mail address for a reply e-mail quote. You can then e-mail back their below-MAP quote because e-mail, unlike a website or a print ad, is not an advertising vehicle.

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